Fear No Mirror – New Campaign by Coolsculpting’s ZELTIQ
Our audience is quite familiar with Coolsculpting, the no1 non invasive fat reduction choice for 2013 and 2014. Now ZELTIQ (the company that manufactures Coolsculpting launches a new advertising campaign called Fear No Mirror® implying that Coolsculpting does work wonders making it evitable for patients to actually get rid of the fear of their idol in the mirror.
Mark Foley the Chief executive officer and President of ZELTIQ says: “While the CoolSculpting procedure is recognized as the number one non-invasive fat reduction treatment by physicians in the aesthetics space, we realize that many consumers are unfamiliar with our breakthrough treatment,” and adds “We are excited to build awareness and interest in the marketplace using insights from our direct-to-consumer pilots conducted earlier this year.”
The campaign focuses in highlighting how consumers feel when looking at their reflection in the mirror and underlines that people do need to feel happy, satisfied with the way thy look. The campaign also describes the potential of Coolsculpting to make consumers satisfied with their reflection, thus increasing their self esteem.
The campaign started from 11 cities in United States including Dallas, Denver, Houston and many more.. Both the website of Coolsculpting and local providers report 3-time boost on interest for Coolsculpting in these cities.
Our 2015’s study on the Top non invasive fat reduction options showed Ultrashape is the no1 for 2015.. probably this campaign will help Coolsculpting change the scenery pretty soon.