Coolsculpting.com sends most referrals than any other source to Plastic Surgeons
When it comes to online patient referrals for plastic surgeons, no source (even Google) has been able to generate the same as much as Coolsculpting.com.
This analysis was done by a prestigious medical marketing firm, Etna Interactive. Their analysis showed that Coolsculpting.com led the other aesthetic pharmaceutical and medical device manufacturers by a considerable margin.
The data, which the firm took for the analysis, involved online referral sources of 50 random plastic surgeons and was for the month of January 2013.
It was quite astonishing to see that not only was the site able to generate a lot of patient referrals, but the referrals also stayed on the surgeons’ sites for a longer period comparing to the referrals from Google.
The site’s referrals spent close to 6 minutes at the surgeon’s domain, whereas Google only had their visitors spending 3 minutes. Google Referrals also visited only 6 pages in comparison to CoolSculpting.com’s 8. The figures in itself suggest the significant impact, which the site has had on the doctor’s site.
The president of Etna Interactive, Ryan Miller noticed that these findings were quite amazing to say the least. Of the 50 practices (randomly chosen) only 14 offered CoolSculpting. Even then,
Coolsculpting.com was able to come out as one of the most prolific sources for patient referrals.
ZELTIQ’s CEO and President, Mark Foley, said: “These findings highlight the ongoing evolution of CoolSculpting as the medical community continues to recognize and adopt our patented cooling technology to reduce fat without surgery.” and added “Once physicians decide to offer CoolSculpting in their practices, our entire organization is committed to ensuring the success of CoolSculpting. We are very pleased to hear that CoolSculpting steadily drives new patients to our physician customers.”
Finally, Natrelle.com, owned by Allergan, came second in terms of patient referrals!
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